Yelp! Turn the Tables (for Seed Animation)

Seed Animation extended an invitation to us to collaborate on this exciting 3D animation project they were undertaking for Yelp for Restaurants.

While Seed had assembled an outstanding team (full credits below) to handle restaurant design and modelling, character design/modelling and character animation, they entrusted Some Giants with the task of breathing life into the wonderful little dioramas that had been built, animating the transitions, and managing the lighting and rendering for the final product.

The result was this 3D character-led piece, animated and rendered in Cinema 4D using Redshift. It was a huge group effort and we were very proud to play our part in it!


Director: Seed Animation Studio
Creative Director: Morgan Powell
Executive Producer: Neil Kidney
Producer: Viki Bebok
Production Company: Seed Animation Studio
Design: Rob Juárez, Akira Le, Morgan Powell
3D: Can Erduman, Some Giants, Rik Goddard, Rob Juárez, Akira Le
Music and Sound Design: Ana Roman
Voice-over: Laura Vandiver

Client: Yelp for Restaurants
Agency: Y! Creative
Creative Director: Joel Kennedy
Associate Creative Director, Copy: Rowena Harris
Executive Producer: Tray Epps
Senior Copywriter: Danny Barry
Senior Motion Designer: Patrick Riggs